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Missinglettr: Easily Drive Traffic To Your Blog Posts

Posted: December 1, 2017 Updated: June 26, 2019 by Claire Brotherton
8 Comments

I was asked to give a short talk on blogging on Tuesday evening at the WordPress Glasgow meetup. Amongst the things I talked about was tools and plugins that I find useful for blogging. One tool I’ve been using since May this year is Missinglettr for blog promotion. What does Missinglettr do? The name doesn’t […]

Category: Software & Tech Tags: blogging, scheduling, social media

Creating a more inclusive world at the RI World Congress

Posted: November 2, 2016 Updated: June 18, 2024 by Claire Brotherton
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I attended a major conference last week, the RI World Congress. The conference is held every 4 years and covers a range of disability issues. This year I was lucky enough that it was held in my home city of Edinburgh. As someone interested in accessible and inclusive design, particularly for the Web, I was […]

Category: Accessibility Tags: assistive technology, mobile apps, social media

Upset By Missing Twitter Share Counts? How To See Them Again

Posted: December 2, 2015 Updated: July 8, 2024 by Claire Brotherton
11 Comments

What’s happened to Twitter’s Share Counts? Tweet 0 I discovered the other day through using Coschedule’s social sharing tools that I could no longer see the share count for my posts shared on Twitter. Personally, I don’t display share counts on my actual posts because I don’t tend to get large numbers of shares. But this still […]

Category: Blogging & Content Marketing Tags: social media, Twitter

6 Of The Best – The Content Marketing Academy 2015

Posted: September 18, 2015 Updated: July 12, 2018 by Claire Brotherton
10 Comments

The Content Marketing Academy 2015 – so what was that? I attended one of the best conferences I’ve been to lately, The Content Marketing Academy 2015. The conference took place over 2 days on 3 and 4 September. We were promised that we’d learn things that would take our business one year ahead of the competition – […]

Category: Business Tags: business blogging, content marketing, networking, social media

Working Freelance: The Heavenly Secrets Of Space and Time

Posted: September 3, 2015 Updated: July 12, 2018 by Claire Brotherton
3 Comments

As I just passed my second year anniversary in business (you can read my thoughts on year one here) I thought it would be a good time to take stock of where I’d got to again. FreshBooks kindly provided me with this infographic for navigating the freelance galaxy. Take a look, and read my thoughts […]

Category: Business Tags: accounting, freelance, home working, marketing, networking, social media

Small Business Blog Survey – The Fascinating Results!

Posted: August 4, 2015 Updated: October 2, 2020 by Claire Brotherton
2 Comments

I recently posted a business blogging survey to find out more about why people blog for business, how often they blog and how effective they’ve found blogging. I used this to help compose my recent talk and post about blogging. Here I present the results up to 4 August 2015. I should point out that the […]

Category: Blogging & Content Marketing Tags: comments, social media

12 Terrific Takeaways from the Social Media & Marketing Show

Posted: July 10, 2015 Updated: January 29, 2020 by Claire Brotherton
4 Comments

I very much enjoyed visiting the Social Media and Marketing Show on Wednesday, run by Exposure Events at Ingliston. It was a fantastic day out with networking opportunities, exhibitors, excellent speakers and the chance to meet with old and new faces. Here are my top 12 takeaways from the event: 1. You CAN start a business in […]

Category: Business Tags: content marketing, marketing, public speaking, SEO, social media, website

Spotlight on CoSchedule – An Easy, Efficient Editorial Calendar

Posted: June 12, 2015 Updated: July 12, 2018 by Claire Brotherton
3 Comments

Revised and updated 9 March 2016. Having done a blogging challenge earlier in the year, and now settling into a one post per week routine, I decided recently that I could use an editorial calendar. The benefits of an editorial calendar Editorial calendars are used by bloggers and content marketers for a number of reasons: Plan in […]

Category: Blogging & Content Marketing Tags: coschedule, editorial calendar, social media

10 Sales Strategies You Can Implement Online

Posted: February 25, 2015 Updated: January 4, 2018 by Claire Brotherton
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This is Day 22 in the 30 Day Blogging Challenge. You can read Day 21’s post here. Yesterday I attended a Business Gateway workshop on improving your selling skills. The workshop was delivered by Alisoun Mackenzie who is a business adviser and “heart-centred” entrepreneur. Selling is something I find does not come naturally, but the workshop […]

Category: Business Tags: 30 day blogging challenge, ecommerce, sales, social media, website

Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 2)

Posted: December 4, 2014 Updated: July 12, 2018 by Claire Brotherton
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This post is part 2 of my summary of Brad Sugars’ business seminar on 20 October 2014. Read part 1. Referrals Every business needs a referral system (or multiple systems). His dog food company gave away dog bowls or personalised dog coats to customers who referred new customers. There was an ongoing offer to give away 1 […]

Category: Business Tags: Brad Sugars, business coaching, marketing, referrals, repeat business, sales, social media, website

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