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Smarter Marketing From Super People! CMA Kick Off 2019

Posted: January 28, 2019 Updated: June 26, 2019 by Claire Brotherton
6 Comments

Earlier this month and for the third year running I attended CMA Kick-Off 2019 in Dundee. The event is for people who want to give their business the best start to the new year. While many of the attendees were members of the Content Marketing Academy membership community, there were also a number who were […]

Category: Blogging & Content Marketing Tags: accountancy, Big 5, marketing, philosophy, sales, Stoicism

How Much Do You Know About WordPress? A Fun Quiz

Posted: July 26, 2017 Updated: May 16, 2018 by Claire Brotherton
1 Comment

A quiz to test your knowledge of WordPress. How many of the 15 questions can you get right?

Category: WordPress Tags: marketing, quiz

WordCamp London 2017 Reviewed – The Best Bits

Posted: March 24, 2017 Updated: June 12, 2019 by Claire Brotherton
4 Comments

WordCamp London 2017 took place over the weekend of 18-19 March, with a contributor day on Friday 17th. This year I was down just for the conference weekend. As ever, the organising team, speakers, volunteers and sponsors worked tirelessly to make it an extra special time. WordCamp London 2017 was the most inclusive WordCamp I’ve […]

Category: WordPress Tags: accessibility, design, marketing, privacy, security, web design, wordcamp

Working Freelance: The Heavenly Secrets Of Space and Time

Posted: September 3, 2015 Updated: July 12, 2018 by Claire Brotherton
3 Comments

As I just passed my second year anniversary in business (you can read my thoughts on year one here) I thought it would be a good time to take stock of where I’d got to again. FreshBooks kindly provided me with this infographic for navigating the freelance galaxy. Take a look, and read my thoughts […]

Category: Business Tags: accounting, freelance, home working, marketing, networking, social media

12 Terrific Takeaways from the Social Media & Marketing Show

Posted: July 10, 2015 Updated: January 29, 2020 by Claire Brotherton
4 Comments

I very much enjoyed visiting the Social Media and Marketing Show on Wednesday, run by Exposure Events at Ingliston. It was a fantastic day out with networking opportunities, exhibitors, excellent speakers and the chance to meet with old and new faces. Here are my top 12 takeaways from the event: 1. You CAN start a business in […]

Category: Business Tags: content marketing, marketing, public speaking, SEO, social media, website

5 simple tips for quick wins on LinkedIn

Posted: June 19, 2015 Updated: June 26, 2019 by Claire Brotherton
6 Comments

I attended the Business 50 Interactive event on Tuesday, which is always an enjoyable event with speed networking, exhibitors, talks and prizes. I was pleased to scoop the Cash for Chat prize for the second year running! I heard Miles Duncan give an engaging and practical presentation on using LinkedIn effectively. Miles is known as ‘Mr […]

Category: Business Tags: lead generation, Linkedin, marketing, sales

WordCamp Birmingham 2015: Day 2

Posted: February 9, 2015 Updated: July 29, 2020 by Claire Brotherton
6 Comments

This is Day 7 in the 30 Day Blogging Challenge. You can read Day 6’s post here. Morning There must have been a few sore heads after Saturday’s night out, because the main room was practically deserted five minutes before the introduction. (To be fair, a number of people were partaking of tea and coffee in […]

Category: WordPress Tags: 30 day blogging challenge, branding, marketing, nonprofit, sales, Sketch, UX, wordcamp

WordCamp Birmingham 2015: Day 1

Posted: February 8, 2015 Updated: July 29, 2020 by Claire Brotherton
8 Comments

This is Day 6 in the 30 Day Blogging Challenge. You can read Day 5’s post here. What’s a WordCamp? For the uninitiated, WordCamps are conferences based around all things WordPress. If you don’t know what I’m talking about, read this post on why I love WordPress. I love WordCamps too – they’re a great get-together […]

Category: WordPress Tags: 30 day blogging challenge, Birmingham, marketing, plugin, theme, wordcamp

Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 2)

Posted: December 4, 2014 Updated: July 12, 2018 by Claire Brotherton
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This post is part 2 of my summary of Brad Sugars’ business seminar on 20 October 2014. Read part 1. Referrals Every business needs a referral system (or multiple systems). His dog food company gave away dog bowls or personalised dog coats to customers who referred new customers. There was an ongoing offer to give away 1 […]

Category: Business Tags: Brad Sugars, business coaching, marketing, referrals, repeat business, sales, social media, website

Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 1)

Posted: November 27, 2014 Updated: January 4, 2018 by Claire Brotherton
1 Comment

Brad Sugars, CEO of ActionCoach, came to Glasgow as part of his UK tour. In a packed conference room on October 20, Brad shared his wisdom following years of experience running companies and advising businesses. The topic for the seminar was ‘Buying Customers’, meaning that you invest money to acquire them. Brad’s aims for attendees were: Have […]

Category: Business Tags: Brad Sugars, business coaching, customers, marketing, profit, sales

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