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On Wednesday evening I was fortunate enough to hear ActionCoach CEO and entrepreneur Brad Sugars for a second time. Brad was in Edinburgh touring with his presentation Brad Sugars Uncensored. It certainly live up to that reputation. Brad is a straight talking businessman from Brisbane, Australia – and he didn’t pull his punches. Some of… Continue Reading Brad Sugars Uncensored – The Best Business Advice
This post is part 2 of my summary of Brad Sugars’ business seminar on 20 October 2014. Read part 1. Referrals Every business needs a referral system (or multiple systems). His dog food company gave away dog bowls or personalised dog coats to customers who referred new customers. There was an ongoing offer to give away 1… Continue Reading Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 2)
Brad Sugars, CEO of ActionCoach, came to Glasgow as part of his UK tour. In a packed conference room on October 20, Brad shared his wisdom following years of experience running companies and advising businesses. The topic for the seminar was ‘Buying Customers’, meaning that you invest money to acquire them. Brad’s aims for attendees were: Have… Continue Reading Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 1)
