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Smarter Marketing From Super People! CMA Kick Off 2019

Posted: January 28, 2019 Updated: June 26, 2019 by Claire Brotherton
6 Comments

Earlier this month and for the third year running I attended CMA Kick-Off 2019 in Dundee. The event is for people who want to give their business the best start to the new year. While many of the attendees were members of the Content Marketing Academy membership community, there were also a number who were […]

Category: Blogging & Content Marketing Tags: accountancy, Big 5, marketing, philosophy, sales, Stoicism

CMA Kick-Off 2018: Brilliant Tips For A Rewarding Year

Posted: January 13, 2018 Updated: June 26, 2019 by Claire Brotherton
5 Comments

On Friday 5th January I attended CMA Kick-Off 2018 in Dundee. It was an event for getting off to the best start in business for the new year with friendly Content Marketing Academy members. January 5th 2018 – business owners from across the UK have travelled to Dundee today to attend #cmako2018 hosted by @chrismarr101 […]

Category: Blogging & Content Marketing Tags: Big 5, business, business advice, memory, oversubscribed, planning, productivity, sales

Practical Business Advice At The VIP Mastermind Conference

Posted: January 22, 2016 Updated: January 4, 2018 by Claire Brotherton
8 Comments

On Saturday 16 January I attended the inaugural VIP Mastermind Conference, a gathering of top business minds at Creative Exchange Leith in the north of Edinburgh. The event was organised by Fin Wycherley of Supersize Media, a social media and digital marketing consultancy. I’d heard Fin speak about social media strategy a couple of months before, so trusted […]

Category: Business Tags: AdWords, blogging, business coaching, content marketing, Linkedin, sales

5 simple tips for quick wins on LinkedIn

Posted: June 19, 2015 Updated: June 26, 2019 by Claire Brotherton
6 Comments

I attended the Business 50 Interactive event on Tuesday, which is always an enjoyable event with speed networking, exhibitors, talks and prizes. I was pleased to scoop the Cash for Chat prize for the second year running! I heard Miles Duncan give an engaging and practical presentation on using LinkedIn effectively. Miles is known as ‘Mr […]

Category: Business Tags: lead generation, Linkedin, marketing, sales

10 Sales Strategies You Can Implement Online

Posted: February 25, 2015 Updated: January 4, 2018 by Claire Brotherton
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This is Day 22 in the 30 Day Blogging Challenge. You can read Day 21’s post here. Yesterday I attended a Business Gateway workshop on improving your selling skills. The workshop was delivered by Alisoun Mackenzie who is a business adviser and “heart-centred” entrepreneur. Selling is something I find does not come naturally, but the workshop […]

Category: Business Tags: 30 day blogging challenge, ecommerce, sales, social media, website

WordCamp Birmingham 2015: Day 2

Posted: February 9, 2015 Updated: July 29, 2020 by Claire Brotherton
6 Comments

This is Day 7 in the 30 Day Blogging Challenge. You can read Day 6’s post here. Morning There must have been a few sore heads after Saturday’s night out, because the main room was practically deserted five minutes before the introduction. (To be fair, a number of people were partaking of tea and coffee in […]

Category: WordPress Tags: 30 day blogging challenge, branding, marketing, nonprofit, sales, Sketch, UX, wordcamp

Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 2)

Posted: December 4, 2014 Updated: July 12, 2018 by Claire Brotherton
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This post is part 2 of my summary of Brad Sugars’ business seminar on 20 October 2014. Read part 1. Referrals Every business needs a referral system (or multiple systems). His dog food company gave away dog bowls or personalised dog coats to customers who referred new customers. There was an ongoing offer to give away 1 […]

Category: Business Tags: Brad Sugars, business coaching, marketing, referrals, repeat business, sales, social media, website

Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 1)

Posted: November 27, 2014 Updated: January 4, 2018 by Claire Brotherton
1 Comment

Brad Sugars, CEO of ActionCoach, came to Glasgow as part of his UK tour. In a packed conference room on October 20, Brad shared his wisdom following years of experience running companies and advising businesses. The topic for the seminar was ‘Buying Customers’, meaning that you invest money to acquire them. Brad’s aims for attendees were: Have […]

Category: Business Tags: Brad Sugars, business coaching, customers, marketing, profit, sales

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