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SEO

The Ultimate Link Building Guide

Posted: October 21, 2021 Updated: August 16, 2022 by Claire Brotherton
5 Comments

Links are the lifeblood of the Web, and web pages that are well linked are more popular and more easily found in online searches. If you’re new to link building, find out about the kind of links you want and how to get them in this guide. The infographic is with the permission of BigRockCoupon.in. […]

Category: Blogging & Content Marketing, Software & Tech Tags: SEO


11 Dos and Don’ts for an SEO Friendly Website

Posted: June 23, 2017 by Gareth Simpson
2 Comments

A guest post by Gareth Simpson. Having a website that covers the SEO basics and is primed for future improvements should be your digital goal. You don’t want to be wasting digital budget on things that other websites do out-of-the-box. It’s important that SEO is factored into the site’s development, and that the future of […]

Category: Websites Tags: SEO, user experience

Why I Moved My Site From HTTP to HTTPS – And You Should Too

Posted: February 17, 2017 Updated: September 9, 2021 by Claire Brotherton
48 Comments

You may have noticed a small change on this website this week. I have an extra letter “s” in the address bar! It took me a few hours to do this. Why did I bother? Read on to find out: What is HTTPS? What is SSL? Why do all websites need SSL now? How much […]

Category: Websites, WordPress Tags: 301 redirect, https, SEO, ssl

How To Write The Best Attention Grabbing Headlines [Infographic]

Posted: December 22, 2016 Updated: July 13, 2018 by Claire Brotherton
4 Comments

Who Needs Attention Grabbing Headlines? Every writer! Perhaps the most crucial element of any blog post is the headline. If you don’t get the reader to click through to your post, all the hard work, blood, sweat and tears are wasted. According to Copyblogger, most people won’t read your article: My friends at Start Blogging […]

Category: Blogging & Content Marketing Tags: headlines, SEO

What is the best WordPress permalink structure for SEO?

Posted: September 9, 2016 Updated: May 14, 2018 by Claire Brotherton
30 Comments

Updated 14 May 2018. When I install WordPress on a site, one of the first things I do is set the permalink structure. What are permalinks? A WordPress permalink is the URL generated for new posts or pages on your site. The name comes from a merging of the words “permanent link”. Permalinks always start […]

Category: WordPress Tags: 301 redirect, permalink, SEO

Och Aye The Wapuu! Spotlight On WordCamp Edinburgh 2015

Posted: December 11, 2015 Updated: June 12, 2019 by Claire Brotherton
7 Comments

The last time Edinburgh had a WordCamp was in 2012. I was fresh out of university and eager to meet members of the WordPress community. I’d dabbled a bit with WordPress a few years before, but was keen to learn more and meet members of the local WP community. The weekend conference drew attendees from […]

Category: WordPress Tags: assistive technology, customizer, Edinburgh, open source, responsive images, REST API, SEO, web development, wordcamp

12 Terrific Takeaways from the Social Media & Marketing Show

Posted: July 10, 2015 Updated: January 29, 2020 by Claire Brotherton
4 Comments

I very much enjoyed visiting the Social Media and Marketing Show on Wednesday, run by Exposure Events at Ingliston. It was a fantastic day out with networking opportunities, exhibitors, excellent speakers and the chance to meet with old and new faces. Here are my top 12 takeaways from the event: 1. You CAN start a business in […]

Category: Business Tags: content marketing, marketing, public speaking, SEO, social media, website

Are your site visitors fake? The pain of referrer spam

Posted: May 29, 2015 Updated: January 4, 2018 by Claire Brotherton
16 Comments

I use Google Analytics to track my website visitors. I recently noticed that my Google Analytics were showing spikes in recent visits. Typically lately I’ve been getting 50-100 user visits a day, but the stats were showing nearly 200 on some days. My first thought was “Great! My traffic is going up!” But then I dug […]

Category: Websites Tags: google analytics, htaccess, referrals, referrer spam, SEO

5 Helpful Plugins for a mobile-friendly WordPress site

Posted: April 15, 2015 Updated: January 4, 2018 by Claire Brotherton
5 Comments

Mobile-friendly – what’s that? Since November 2014, Google has labelled certain websites ‘mobile-friendly’ in search results. A site is deemed mobile-friendly if: The text is readable on a mobile device such as a smartphone or tablet Software such as Flash is not used No zooming or horizontal scrolling is required to view the content Links […]

Category: WordPress Tags: mobile friendly design, mobile web, plugin, responsive, SEO

WordCamp London 2015: Saturday 21st March

Posted: March 26, 2015 Updated: June 12, 2019 by Claire Brotherton
2 Comments

Updated 12 June 2019. I recently attended WordCamp London 2015. It was by far the biggest WordCamp I’d ever been to. With 600 attendees, 3 tracks in 3 buildings and 64 speakers, it could have been overwhelming. The fact that it retained the spirit, friendliness and intimacy of previous WordCamps I’ve attended is a testament to the organisers. […]

Category: WordPress Tags: content marketing, copyright law, freelance, JavaScript, nonprofit, portfolio, responsive images, REST API, SEO, VATMOSS, wordcamp, WordCamp London 2015

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