This post is part 2 of my summary of Brad Sugars’ business seminar on 20 October 2014. Read part 1. Referrals Every business needs a referral system (or multiple systems). His dog food company gave away dog bowls or personalised dog coats to customers who referred new customers. There was an ongoing offer to give away 1… Continue Reading Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 2)
Brad Sugars, CEO of ActionCoach, came to Glasgow as part of his UK tour. In a packed conference room on October 20, Brad shared his wisdom following years of experience running companies and advising businesses. The topic for the seminar was ‘Buying Customers’, meaning that you invest money to acquire them. Brad’s aims for attendees were: Have… Continue Reading Brad Sugars Buying Customers – How to target your marketing, improve profit and customer loyalty, and be a happier entrepreneur (Part 1)
Note: as of October 2017, the Canvas theme is retired and is no longer available to buy. I’ve used Canvas as the basis for a few WordPress projects now. It is the main theme produced by WooThemes, and it is powered by their WooFramework. Like the Genesis framework, I’ve found some things I really like… Continue Reading Working with the Canvas theme for WordPress – pros and cons
I’ve just reached my first anniversary in business for myself. It’s been an interesting ride! I thought I would share a few insights I’ve learned along the way in my journey as a freelance website designer. 1. Be open to learning new things, always As far as web design goes, there is no point at which anyone can… Continue Reading Lessons learned from a year in business as a freelance web designer
In 2012, I was lucky enough that the main UK WordPress conference was held in my home city of Edinburgh. I went along and had a terrific time. I missed out on the 2013 Lancaster offering, so was determined this year to get to this year’s conference in Bournemouth. I last visited the town as… Continue Reading My Second WordPress Conference: WordCamp Bournemouth 2014
Revised and updated 10 May 2017. I’ve tried out a number of different business networking groups in Edinburgh. Each has its own character, mix of people and format. Some are more formal than others. In no particular order, here’s my current top five: 1. ConnectED When: Weekly, Every Tuesday, 8.30-10am Where: Monboddo Bar, Hilton Doubletree,… Continue Reading My Top 5 Edinburgh Business Networking Groups
Writing blog posts well can take a bit of time and effort. Here’s a list of things you may want to consider before publication. 1. What platform are you using for your blog? There are many to choose from – Blogger, Tumblr, TypePad and more. I recommend using WordPress, and here are 10 reasons why.… Continue Reading A blog post on how to write a blog post
Web accessibility can be defined in a number of different ways. Originally, it was meant as making web content obtainable to disabled people. Nowadays the definition may be broadened out. One definition of web accessibility is: Web accessibility is about making your website accessible to all Internet users (both disabled and non-disabled). Webcredible When a… Continue Reading What is web accessibility, and why does it matter?
I’ve recently started using the Genesis Framework. Genesis is a paid-for theme developed by StudioPress which acts as a solid foundation for a WordPress site. Here are a number of things I’ve discovered about Genesis since I started using it. All Genesis themes are child themes of the Genesis framework A child theme is a… Continue Reading My initial thoughts on the Genesis Framework for WordPress
When designing a new website, it is important to remember that your site’s audience may browse on a number of different devices. These could include: a large screen internet-enabled TV a widescreen desktop monitor a laptop screen a tablet a smartphone What does this mean for the user? If web pages are not created with… Continue Reading How can I get my site to look good on a mobile?