A guest post by Sarah Arrow of Sarkemedia.
You’ve heard about using a marketing quiz and you think it will be a great, interactive tool to add to your website. It will generate leads and subscribers for you, lower your bounce rate and build a deeper connection with your readers. You even have a good idea of what topics to create your quiz on … You just don’t know where to put the quiz on your website.
Is Your Quiz Going to Generate Leads?
If you are planning on using your quiz to generate leads for your business, then you’ll need to place your quiz in multiple locations on your website.
- On the home page
- On its own page
- In a sidebar widget
- In the footer of your website
You can take it up another level by creating a button and linking to your quiz in the featured area. You can also use a lightbox to engage those visitors about to leave your site.
If you’re thinking that this is overdoing it, you need to remember that your visitors see your website differently from you!
A visitor often reads a page in the F-flow pattern and having your quiz in multiple locations on the page means your reader is more likely to see it, and click.
Research also indicates your reader will need to have multiple touch points to become familiar with something.
Remember to vary the calls to action so that your reader is encouraged to click through and take the quiz.
Is Your Quiz For Fun?
If your quiz is for fun, then the best place for inviting your readers to participate is via relevant content. You will have some blog posts on your site where the call to action seems awkward. This is because it’s an opinion piece, or a series of curated articles. If the call to action isn’t working, then try replacing it with an invitation to take your quiz.
You can also create some fun articles to embed your quiz into.
Is your Quiz for Viral Branding and Awareness?
If it is, then you need to ensure the quiz page on your website is shareable. Make sure the images you use in your quiz are representing your brand, and catch eyes not only in your quiz, but when the quiz is shared.
You need to ensure you have a good budget for shareable images. Not only will you need website images, you’ll also need images that will display nicely on social media channels such as Twitter or Facebook. You can talk to your website designer and see if they’re able to create additional images for your quiz. They’ll need your logo to add to images.
Marketing quizzes are a fantastic way to engage your reader, and keep them active on your website. If you need help installing your quiz software then visit here and book in.
Where Would I Put A Quiz on my Website?
I would place my quiz on its own page. I recommend that you optimise your page for the main key phrase and the word “quiz”. I’d also recommend you add the page to your main menu navigation.
As I use the Thrive Quiz Builder you can use the shortcodes to add the quiz to the relevant articles as well. If you wish to use a shortcode in your sidebar, you will need to use a WordPress plugin like the Shortcode Widget.
Check that your quiz displays properly on your website. It should shrink to fit into the sidebar, however, you may need to adapt the quiz layout to look better in a narrower space.
Should You Only Create One Quiz For Your Website?
Again, this depends on the purpose of your quiz and your visitors. Quizzes can reveal a tremendous amount of psychographic data about them. They can help you create better, stronger content as well as suck in traffic.
There are many benefits to a quiz on your website, however, a good quiz takes time to create. Once you’ve created your quiz, you need to analyse its effectiveness and tweak it if it seems like its losing impact.
If you’ve found this article useful, please share it on Facebook and help your friends get better traction with their marketing quizzes.